dkriders

The 1990s were an influential period in American history, especially in terms of streetwear, rap and hip-hop culture. That was America, and at dkside we want to take a trip back in time:

Urban Fashion.

90s streetwear was characterized by everything from street style to sportswear to pop culture. Some iconic trends included:

- Oversized clothing: Loose clothing such as t-shirts, sweatshirts and pants were popular for both men and women.

- Wide-leg jeans: These were a staple in many people's wardrobes. They were often worn low on the hip.

- Sportswear: Sports brands such as Nike, Adidas and Puma became symbols of status and style.

Rap and Hip Hop.

The 90s were a golden era for rap and hip-hop. The genre consolidated and diversified during this time:

- Gangsta Rap: This subgenre was popularized by artists such as Dr. Dre, Snoop Dogg, Ice Cube and Tupac Shakur. The lyrics talked about life in the slums, violence and social struggles.

- Alternative Hip-Hop: In the late 90s, artists and groups emerged that explored more introspective and experimental themes, such as A Tribe Called Quest, De La Soul and The Fugees.

- Crossover to the Mainstream: During this decade, rap and hip-hop began to gain a wider audience and become integrated into mainstream pop culture.

Culture and Media:

The 1990s also witnessed significant developments in the media:

-MTV. The music network MTV had a huge impact on the dissemination of hip-hop music and urban fashion. Shows like "Yo! MTV Raps" helped popularize the genre.

That's why at dkside, we have designed, created and produced the following garment inspired by the 90s era in the United States :